Social Media

[15] The Face of a Modern Law Firm

Alex Solo is one of the founders of SprintLaw. A new law firm crafted using technology and set fees. Not only are they able to keep the prices lower for their clients but they are able to work remotely. They have a strong focus on marketing. While Alex is a lawyer he spends most of his time marketing the firm and driving new business. In this interview with Alex we talk about specifically the areas of marketing that they are focusing on, and how they are using Net Promoter Score to ensure that they have a high level of customer satisfaction and advocacy. They are making an impact in their industry and are shaking up and challenging how lawyers should be operating for both themselves and their clients. They are focused on helping small businesses, start ups and entrepreneurs. Creating legal documents in a cost effective way for this group.

You can find SprintLaw here

In the interview we also talk about their Instagram page – you can find that here

 

[4] Raising your profile with Instagram

Today we are joined by Tara Lucke. Tara is a lawyer who has built a professional brand as an individual through social media, in particular Instagram. Tara shares with us the journey she has taken to incorporate social media into her professional life and the business and brand she has created as a result. Tara works with professionals such as financial planners to incorporate estate planning into their businesses. So she is tearing down beliefs that instagram doesn’t work with professional services. She shares with us how she draws the line between her personal and professional social media accounts.

If you want to understand a bit more about Instagram and how you could use it then I would encourage you to listen to the episode and also to follow Tara on social media.

You can find Tara’s details here:

Website, Instagram, LinkedIn, Facebook

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I gave a top tip for LinkedIn about recommendations. I also have a video talking about this – which you can find here

 

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MARKETING CONSULTANT MASTERCLASS

We are running masterclasses in August 2018 for your Marketing Consultant. This is practical information, programs, software and tools to help them execute your marketing strategy. You can find more information and booking details here

[2] How A Brisbane Personal Injury Litigation Firm Is Blogging Their Way To Success

Kate Avery is one half of the team at Kare Lawyers, a personal injury litigation firm based in Brisbane. They have only been in business together for 2 years and have seen their profile rise through their use of blogging and social media. In an area of law that has restrictions on marketing, and unable to compete with the marketing budgets of the big personal injury firms they embarked on a journey of connecting with people through shared interests and experiences.

As two working mums their Instagram page and blog is filled with green smoothie recipes, school lunches, fiction book reviews and a few bits about the law. As Kate explained most of their clients are quite fearful of speaking to a lawyer, and until now have often never needed to. It is important in their area of law that they break down these barriers and show a bit of their own personality and personal lives.

Kate shares how she fits in the time to do her blogging and how she finds inspiration for what she covers.

She also gives a great tip on using Facebook groups. The two that she references in the interview are Lawyer Mums Australia and Like Minded Bitches Drinking Wine.

You can find Kate and her blog at Kare Lawyers

You can also follow Kare Lawyers on Instagram, Facebook, Twitter and LinkedIn

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I gave a tip on making sure you have claimed your Google My Business listing. You can do this here

Also – we have marketing consultant masterclasses in August 2018 in Sydney, Melbourne and Brisbane. These are practical courses designed to give your office manager or marketing consultant the technical skills to execute your email, PR, social media and content marketing strategy. You can find more info and book here