Personal Brand

[16] Share Your Passion With Renee Hasseldine

Renee Hasseldine joins us on the podcast this week to talk about how you can better communicate with clients and prospective clients through visual models. They help you to better articulate what you do and how you can add value for clients. We talk about how this can integrate into your content marketing strategy and Renee shares her own philosophies of content marketing and sharing information for free to gain trust and rapport with people.

For those that are regular listeners you may have noticed that our ‘weekly’ podcast hasn’t quite been weekly lately. I explain that after experiencing an aggravated burglary at our home in September it has taken me awhile to move myself and my young family through this experience. But we are back on board and you can expect more legal marketing tips, ideas and inspiration coming your way!

To connect with Renee and get some of the free content that we speak about in the podcast you can find her here

[13] How Lawyers Can Use Video

Chris Schwager from Ridge Films joins us in the podcast to talk all things video. We talk about how video can add value to your law firm, and what sort of videos you should be using. Chris shares some great tips on where you should be using video beyond just your website or a YouTube channel and I have a back to the future moment when Chris talks about the power of ‘wowing’ a prospect with a video brochure. If you haven’t seen a video brochure you can check out Chris’ video here to see what they look like.

You can find the Ridge Films website here which is full of great video content.

If you are in Sydney Chris is running a Video Marketing Workshop on the 20th September – you can find out more here

 

[11] A Lawyer Changing The World

Nicholas Stewart is changing the world. Once in a while you come across someone extraordinary who is doing extra ordinary things. They have niched their law firm Dowson Turco as an out loud and proud law firm. They support the legal needs of clients in the LGBTIQ community. But that isn’t what makes them stand out. Nicholas has dedicated his working life to changing the world, everything that they do within the law firm needs to make the world a better place. He does this through his pro bono work. Nicholas is the Vice President of New Theatre Properties, Director (Legal and Governance) at Rainbow Families NSW, LGBTI National Co-Chair and an executive at Australian Lawyers for Human Rights, a casual keynote speaker, a pro-bono lawyer at the Inner City Legal Centre, Kings Cross and a student in the Business and Human Rights Program (2018) of the International Bar Association and National Law Council of Australia. He is currently working to bring about a parliamentary inquiry into agency responses to LGBTI hate crimes in the 80s, 90s and 00s. In this capacity he is the pro bono lawyer for Alan Rosendale, a 1989 gay bashing victim.

In this podcast we talk about how they approach their marketing and the benefits and challenges of working in this space.

 

You can find Nicholas and his firm here

[10] Raise Your Profile By Being A Podcast Guest

[10] Raise Your Profile By Being a Podcast Guest

Kelly Glover is a podcast booking agent. She runs a business called The Talent Squad. In this business she books her clients onto podcasts so that they can increase their exposure and raise their profile. But she hasn’t always been on this side of the business. Her previous roles have included a career in radio as a host of a radio show that went across 22 stations in Australia and as a senior producer for the Mamamia podcast network where she won best branded podcast at the Australian Podcast Awards in 2018.

She currently lives between Sydney and New York where she acts as a booking agent and books her clients onto podcasts as guests. We talk about all things podcasts, and how to use them to raise your profile.

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Plus I give a listener another chance to win 3 x free books from Audible

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Kelly’s details:

Connect with her via her website – The Talent Squad and have a chat to her about how she can get you onto podcasts where your target audience is listening!

[8] Visual Branding For Lawyers

Simon O’Halloran is a graphic designer. But I have worked with Simon on both the branding of my own business and of clients and I can confidently say that Simon is a branding legend. He takes the time to really understand your business so that he can effectively represent the essence of you and your business in a visual context. He is also just a really nice bloke!

On Episode 8 of the Marketing News for Lawyers Podcast, Simon joins us to talk about logo design and your branding. When you should be reviewing it, and how you stay true to that brand across multiple uses and mediums. With over 20 years experience he has a broad and impressive client base including professional services, government departments and retail brands.

If you haven’t reviewed your logo or visual branding in a while this is a great interview to help you understand what is involved and some of the questions you should be asking your designer.

If you want to work with Simon you can find him here

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We reviewed the book The Tipping Point by Malcolm Gladwell. I gave 2 x listeners the chance to win a voucher from Audible giving them 3 x free books on Audible. You can find Audible here

[7] Marketing yourself or your firm when it comes to recruitment

Lou Hvala is the General Manager of Gatehouse Legal Recruitment. She joins me in this episode to explore the current climate in legal recruitment. We talk about what you need to be doing when it comes to presenting yourself as a candidate for career opportunities. We look at what candidates want and how to position your firm and the offering you have to attract the best talent.

You can find Lou at Gatehouse Legal Recruitment.

Gatehouse Legal Recruitment
Gatehouse is a specialist Australian legal recruitment firm, providing legal human resource solutions for law firms of all sizes, ASX listed companies, businesses and government departments. Gatehouse sources legal talent across all areas of law for professional and support positions in boutique, mid-tier and top-tier law firms, as well as in-house and government opportunities. In addition to securing the best legal talent, Gatehouse is engaged by law firms to source suitable acquisition or merger targets.
We also spoke about her new venture Alifery which is a freelance platform for lawyers.
Alifery
Bringing flexibility and freedom to the legal profession.

Alifery is the online legal marketplace which connects freelance lawyers with businesses, in-house legal teams and private practice firms that have a temporary legal need or question.

[5] How Lawyers Can Raise Their Profile With Free PR

Rebecca Derrington founded SourceBottle in 2008, and has been a disruptor in the Australian PR landscape. SourceBottle is a website that connects expert sources with journalists and bloggers. It provides journalists and bloggers with a quick response to their ‘call outs’ and ensures that they get quality sources to quote for their stories. For small businesses it has opened up a whole world of opportunity and has allowed them to access free PR and media exposure. Previously you needed to know someone or were able to afford a PR company to find these opportunities for you.

Bec shares how and why she founded SourceBottle and we talk about how to make the most out of SourceBottle to get the greatest opportunities.

If you want to leverage PR opportunities, gaining free exposure and media attention for FREE then this episode will tell you everything you need to know to get started!

You can find the SourceBottle website here

 

 

[4] Raising your profile with Instagram

Today we are joined by Tara Lucke. Tara is a lawyer who has built a professional brand as an individual through social media, in particular Instagram. Tara shares with us the journey she has taken to incorporate social media into her professional life and the business and brand she has created as a result. Tara works with professionals such as financial planners to incorporate estate planning into their businesses. So she is tearing down beliefs that instagram doesn’t work with professional services. She shares with us how she draws the line between her personal and professional social media accounts.

If you want to understand a bit more about Instagram and how you could use it then I would encourage you to listen to the episode and also to follow Tara on social media.

You can find Tara’s details here:

Website, Instagram, LinkedIn, Facebook

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I gave a top tip for LinkedIn about recommendations. I also have a video talking about this – which you can find here

 

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MARKETING CONSULTANT MASTERCLASS

We are running masterclasses in August 2018 for your Marketing Consultant. This is practical information, programs, software and tools to help them execute your marketing strategy. You can find more information and booking details here

[3] How Lawyers Can Find Their Inner Rock Star

In episode number 3 we are joined by Trish Murray, and it is nothing short of inspiring. Trish is a stylist, model, TV presenter and key note speaker. Her passion that she shares with us is helping people have presence. Finding their inner rock star and having the confidence to really be themselves and the best possible one.

Personal brand is an area that all lawyers (not just partners) need to consider. Even if you are working for an organisation or in house legal you need to build a strong personal brand that is separate to your workplace. As Trish said – you already have a personal brand whether you like it or not.

We talk about lawyers who may be introverted but need to have a level of ‘swagger’ and presence and how to achieve this.

This is 30 minutes that will change the way you think about your presence and hopefully at the end of it you are walking a bit taller and feeling a bit more confident.

Trish and I spoke about her ability to connect people and in the interview I talked about a book that was all about that. At the time I couldn’t remember the name, but it is NY Times Best Seller – The Tipping Point by Malcolm Gladwell.

Trish does a range of speaking events and workshops in house. If you would like to connect with Trish and book her for an event you can find her here:

Trish Murray website, Facebook, YouTube and Instagram

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I gave a tip on how to grow your engagement on LinkedIn by being more social and sharing, commenting and liking other people’s posts.