Lawyers

[15] The Face of a Modern Law Firm

Alex Solo is one of the founders of SprintLaw. A new law firm crafted using technology and set fees. Not only are they able to keep the prices lower for their clients but they are able to work remotely. They have a strong focus on marketing. While Alex is a lawyer he spends most of his time marketing the firm and driving new business. In this interview with Alex we talk about specifically the areas of marketing that they are focusing on, and how they are using Net Promoter Score to ensure that they have a high level of customer satisfaction and advocacy. They are making an impact in their industry and are shaking up and challenging how lawyers should be operating for both themselves and their clients. They are focused on helping small businesses, start ups and entrepreneurs. Creating legal documents in a cost effective way for this group.

You can find SprintLaw here

In the interview we also talk about their Instagram page – you can find that here

 

[12] Small firm, big marketing!

Martin Algie is the principal of MIA Contract Lawyers. He has generously taken us behind the scenes in this very candid interview to talk about his marketing, what has worked, what hasn’t and how he manages his time to invest in marketing. He is works on his business, not just in it. He has personally spent the time, effort and money to enhance his knowledge of marketing. We talk about the balance of doing marketing yourself vs getting agencies to do it, and where it is appropriate to get help.

We talk about everything from Google Adwords, re-marketing, social media, and traditional marketing.

You can find his firm, MIA Contract Lawyers here

 

 

[11] A Lawyer Changing The World

Nicholas Stewart is changing the world. Once in a while you come across someone extraordinary who is doing extra ordinary things. They have niched their law firm Dowson Turco as an out loud and proud law firm. They support the legal needs of clients in the LGBTIQ community. But that isn’t what makes them stand out. Nicholas has dedicated his working life to changing the world, everything that they do within the law firm needs to make the world a better place. He does this through his pro bono work. Nicholas is the Vice President of New Theatre Properties, Director (Legal and Governance) at Rainbow Families NSW, LGBTI National Co-Chair and an executive at Australian Lawyers for Human Rights, a casual keynote speaker, a pro-bono lawyer at the Inner City Legal Centre, Kings Cross and a student in the Business and Human Rights Program (2018) of the International Bar Association and National Law Council of Australia. He is currently working to bring about a parliamentary inquiry into agency responses to LGBTI hate crimes in the 80s, 90s and 00s. In this capacity he is the pro bono lawyer for Alan Rosendale, a 1989 gay bashing victim.

In this podcast we talk about how they approach their marketing and the benefits and challenges of working in this space.

 

You can find Nicholas and his firm here

[9] What Your Clients Really Want

Martin Checketts is a Partner at Mills Oakley. Today he joins me on the podcast to talk about customer value and how he is changing his customer approach from being very task driven to a focus on personal service.

Martin is a genuine and caring lawyer who really focuses on adding value to his clients.

He is an author of a book “The Strategic Exit”, a guide for business owners on how to maximise value on the sale or transition of their business.

He is also the host of The Business Owners Podcast which provides Australian business owners with a resource hub to access legal information related to the running of their business. Through the podcast, Martin provides up-to-date, relevant advice which cuts through the dry and inaccessible nature of legal language, making it understandable and approachable for all. You can find the podcast here.

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I spoke about the webinar I ran on constructing a marketing plan. If you want to watch the recording of webinar then you can download it here.

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I also gave 2 people the chance to win 3 x free books thanks to Audible. All you have to do is email me and tell me what you love about the podcast or something you have implemented as a result of the podcast and you can win…..simple as that! Drop me an email at jessie at jorkconsulting.com

 

[7] Marketing yourself or your firm when it comes to recruitment

Lou Hvala is the General Manager of Gatehouse Legal Recruitment. She joins me in this episode to explore the current climate in legal recruitment. We talk about what you need to be doing when it comes to presenting yourself as a candidate for career opportunities. We look at what candidates want and how to position your firm and the offering you have to attract the best talent.

You can find Lou at Gatehouse Legal Recruitment.

Gatehouse Legal Recruitment
Gatehouse is a specialist Australian legal recruitment firm, providing legal human resource solutions for law firms of all sizes, ASX listed companies, businesses and government departments. Gatehouse sources legal talent across all areas of law for professional and support positions in boutique, mid-tier and top-tier law firms, as well as in-house and government opportunities. In addition to securing the best legal talent, Gatehouse is engaged by law firms to source suitable acquisition or merger targets.
We also spoke about her new venture Alifery which is a freelance platform for lawyers.
Alifery
Bringing flexibility and freedom to the legal profession.

Alifery is the online legal marketplace which connects freelance lawyers with businesses, in-house legal teams and private practice firms that have a temporary legal need or question.

[6] What You Need To Know About SEO For Your Law Firm

Dave Jenyns is the SEO king. The founder of Melbourne SEO Services joins us to talk all things SEO. Dave shares with us just what is important when it comes to SEO for your law firm website. How to ensure that you are optimising your site for Google, but more importantly for your visitors and potential clients.

We talk about content, and how Google responds to the content that you share on your website.

Dave very kindly offered our listeners a FREE copy of his Amazon bestseller – Authority Content, which you can grab here

If you want to reach out to Dave and get him to give your site an SEO health check or talk to him about SEO services for your firm you can find him here:

Website – Melbourne SEO Services

 

[4] Raising your profile with Instagram

Today we are joined by Tara Lucke. Tara is a lawyer who has built a professional brand as an individual through social media, in particular Instagram. Tara shares with us the journey she has taken to incorporate social media into her professional life and the business and brand she has created as a result. Tara works with professionals such as financial planners to incorporate estate planning into their businesses. So she is tearing down beliefs that instagram doesn’t work with professional services. She shares with us how she draws the line between her personal and professional social media accounts.

If you want to understand a bit more about Instagram and how you could use it then I would encourage you to listen to the episode and also to follow Tara on social media.

You can find Tara’s details here:

Website, Instagram, LinkedIn, Facebook

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I gave a top tip for LinkedIn about recommendations. I also have a video talking about this – which you can find here

 

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MARKETING CONSULTANT MASTERCLASS

We are running masterclasses in August 2018 for your Marketing Consultant. This is practical information, programs, software and tools to help them execute your marketing strategy. You can find more information and booking details here

[2] How A Brisbane Personal Injury Litigation Firm Is Blogging Their Way To Success

Kate Avery is one half of the team at Kare Lawyers, a personal injury litigation firm based in Brisbane. They have only been in business together for 2 years and have seen their profile rise through their use of blogging and social media. In an area of law that has restrictions on marketing, and unable to compete with the marketing budgets of the big personal injury firms they embarked on a journey of connecting with people through shared interests and experiences.

As two working mums their Instagram page and blog is filled with green smoothie recipes, school lunches, fiction book reviews and a few bits about the law. As Kate explained most of their clients are quite fearful of speaking to a lawyer, and until now have often never needed to. It is important in their area of law that they break down these barriers and show a bit of their own personality and personal lives.

Kate shares how she fits in the time to do her blogging and how she finds inspiration for what she covers.

She also gives a great tip on using Facebook groups. The two that she references in the interview are Lawyer Mums Australia and Like Minded Bitches Drinking Wine.

You can find Kate and her blog at Kare Lawyers

You can also follow Kare Lawyers on Instagram, Facebook, Twitter and LinkedIn

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I gave a tip on making sure you have claimed your Google My Business listing. You can do this here

Also – we have marketing consultant masterclasses in August 2018 in Sydney, Melbourne and Brisbane. These are practical courses designed to give your office manager or marketing consultant the technical skills to execute your email, PR, social media and content marketing strategy. You can find more info and book here