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[6] What You Need To Know About SEO For Your Law Firm

Dave Jenyns is the SEO king. The founder of Melbourne SEO Services joins us to talk all things SEO. Dave shares with us just what is important when it comes to SEO for your law firm website. How to ensure that you are optimising your site for Google, but more importantly for your visitors and potential clients.

We talk about content, and how Google responds to the content that you share on your website.

Dave very kindly offered our listeners a FREE copy of his Amazon bestseller – Authority Content, which you can grab here

If you want to reach out to Dave and get him to give your site an SEO health check or talk to him about SEO services for your firm you can find him here:

Website – Melbourne SEO Services

 

[5] How Lawyers Can Raise Their Profile With Free PR

Rebecca Derrington founded SourceBottle in 2008, and has been a disruptor in the Australian PR landscape. SourceBottle is a website that connects expert sources with journalists and bloggers. It provides journalists and bloggers with a quick response to their ‘call outs’ and ensures that they get quality sources to quote for their stories. For small businesses it has opened up a whole world of opportunity and has allowed them to access free PR and media exposure. Previously you needed to know someone or were able to afford a PR company to find these opportunities for you.

Bec shares how and why she founded SourceBottle and we talk about how to make the most out of SourceBottle to get the greatest opportunities.

If you want to leverage PR opportunities, gaining free exposure and media attention for FREE then this episode will tell you everything you need to know to get started!

You can find the SourceBottle website here

 

 

[4] Raising your profile with Instagram

Today we are joined by Tara Lucke. Tara is a lawyer who has built a professional brand as an individual through social media, in particular Instagram. Tara shares with us the journey she has taken to incorporate social media into her professional life and the business and brand she has created as a result. Tara works with professionals such as financial planners to incorporate estate planning into their businesses. So she is tearing down beliefs that instagram doesn’t work with professional services. She shares with us how she draws the line between her personal and professional social media accounts.

If you want to understand a bit more about Instagram and how you could use it then I would encourage you to listen to the episode and also to follow Tara on social media.

You can find Tara’s details here:

Website, Instagram, LinkedIn, Facebook

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I gave a top tip for LinkedIn about recommendations. I also have a video talking about this – which you can find here

 

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MARKETING CONSULTANT MASTERCLASS

We are running masterclasses in August 2018 for your Marketing Consultant. This is practical information, programs, software and tools to help them execute your marketing strategy. You can find more information and booking details here

[3] How Lawyers Can Find Their Inner Rock Star

In episode number 3 we are joined by Trish Murray, and it is nothing short of inspiring. Trish is a stylist, model, TV presenter and key note speaker. Her passion that she shares with us is helping people have presence. Finding their inner rock star and having the confidence to really be themselves and the best possible one.

Personal brand is an area that all lawyers (not just partners) need to consider. Even if you are working for an organisation or in house legal you need to build a strong personal brand that is separate to your workplace. As Trish said – you already have a personal brand whether you like it or not.

We talk about lawyers who may be introverted but need to have a level of ‘swagger’ and presence and how to achieve this.

This is 30 minutes that will change the way you think about your presence and hopefully at the end of it you are walking a bit taller and feeling a bit more confident.

Trish and I spoke about her ability to connect people and in the interview I talked about a book that was all about that. At the time I couldn’t remember the name, but it is NY Times Best Seller – The Tipping Point by Malcolm Gladwell.

Trish does a range of speaking events and workshops in house. If you would like to connect with Trish and book her for an event you can find her here:

Trish Murray website, Facebook, YouTube and Instagram

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I gave a tip on how to grow your engagement on LinkedIn by being more social and sharing, commenting and liking other people’s posts.

[2] How A Brisbane Personal Injury Litigation Firm Is Blogging Their Way To Success

Kate Avery is one half of the team at Kare Lawyers, a personal injury litigation firm based in Brisbane. They have only been in business together for 2 years and have seen their profile rise through their use of blogging and social media. In an area of law that has restrictions on marketing, and unable to compete with the marketing budgets of the big personal injury firms they embarked on a journey of connecting with people through shared interests and experiences.

As two working mums their Instagram page and blog is filled with green smoothie recipes, school lunches, fiction book reviews and a few bits about the law. As Kate explained most of their clients are quite fearful of speaking to a lawyer, and until now have often never needed to. It is important in their area of law that they break down these barriers and show a bit of their own personality and personal lives.

Kate shares how she fits in the time to do her blogging and how she finds inspiration for what she covers.

She also gives a great tip on using Facebook groups. The two that she references in the interview are Lawyer Mums Australia and Like Minded Bitches Drinking Wine.

You can find Kate and her blog at Kare Lawyers

You can also follow Kare Lawyers on Instagram, Facebook, Twitter and LinkedIn

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I gave a tip on making sure you have claimed your Google My Business listing. You can do this here

Also – we have marketing consultant masterclasses in August 2018 in Sydney, Melbourne and Brisbane. These are practical courses designed to give your office manager or marketing consultant the technical skills to execute your email, PR, social media and content marketing strategy. You can find more info and book here

[1] How Lawyers Can Benefit From Writing a Book

Welcome to our first episode of the Marketing News for Lawyers Podcast. I am super excited to be bringing this to you and hope that you find it informative and actionable!

In this episode we talk to Susan Pierotti from Creative Text Solutions. While Susan started her career as a classical musician and travelled the world playing the violin she is now an accomplished editor and an author herself!

Susan helps us uncover why lawyers need to write a book, and the competitive advantage that it can give them. She guides us through the steps and stages of writing a book and seeking help from an editor, designer and printer. Susan makes writing a book seem easy and with self publishing cost effective.

In the interview we discussed finding an editor that is registered – here is the IPEd link

You can find Susan’s book on how to write a book – Manuscript to Market here, and you can connect with her on Facebook and LinkedIn.

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We also looked at how to attract the attention of journalists by responding to their call outs for quotes and interviews. In this section we talk about SourceBottle and how to get the most out of using it. You can register a free account with SourceBottle here.