Rebecca Derrington founded SourceBottle in 2008, and has been a disruptor in the Australian PR landscape. SourceBottle is a website that connects expert sources with journalists and bloggers. It provides journalists and bloggers with a quick response to their ‘call outs’ and ensures that they get quality sources to quote for their stories. For small businesses it has opened up a whole world of opportunity and has allowed them to access free PR and media exposure. Previously you needed to know someone or were able to afford a PR company to find these opportunities for you.
Bec shares how and why she founded SourceBottle and we talk about how to make the most out of SourceBottle to get the greatest opportunities.
If you want to leverage PR opportunities, gaining free exposure and media attention for FREE then this episode will tell you everything you need to know to get started!
You can find the SourceBottle website here