Month: July 2018

[6] What You Need To Know About SEO For Your Law Firm

Dave Jenyns is the SEO king. The founder of Melbourne SEO Services joins us to talk all things SEO. Dave shares with us just what is important when it comes to SEO for your law firm website. How to ensure that you are optimising your site for Google, but more importantly for your visitors and potential clients.

We talk about content, and how Google responds to the content that you share on your website.

Dave very kindly offered our listeners a FREE copy of his Amazon bestseller – Authority Content, which you can grab here

If you want to reach out to Dave and get him to give your site an SEO health check or talk to him about SEO services for your firm you can find him here:

Website – Melbourne SEO Services

 

[5] How Lawyers Can Raise Their Profile With Free PR

Rebecca Derrington founded SourceBottle in 2008, and has been a disruptor in the Australian PR landscape. SourceBottle is a website that connects expert sources with journalists and bloggers. It provides journalists and bloggers with a quick response to their ‘call outs’ and ensures that they get quality sources to quote for their stories. For small businesses it has opened up a whole world of opportunity and has allowed them to access free PR and media exposure. Previously you needed to know someone or were able to afford a PR company to find these opportunities for you.

Bec shares how and why she founded SourceBottle and we talk about how to make the most out of SourceBottle to get the greatest opportunities.

If you want to leverage PR opportunities, gaining free exposure and media attention for FREE then this episode will tell you everything you need to know to get started!

You can find the SourceBottle website here

 

 

[4] Raising your profile with Instagram

Today we are joined by Tara Lucke. Tara is a lawyer who has built a professional brand as an individual through social media, in particular Instagram. Tara shares with us the journey she has taken to incorporate social media into her professional life and the business and brand she has created as a result. Tara works with professionals such as financial planners to incorporate estate planning into their businesses. So she is tearing down beliefs that instagram doesn’t work with professional services. She shares with us how she draws the line between her personal and professional social media accounts.

If you want to understand a bit more about Instagram and how you could use it then I would encourage you to listen to the episode and also to follow Tara on social media.

You can find Tara’s details here:

Website, Instagram, LinkedIn, Facebook

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I gave a top tip for LinkedIn about recommendations. I also have a video talking about this – which you can find here

 

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MARKETING CONSULTANT MASTERCLASS

We are running masterclasses in August 2018 for your Marketing Consultant. This is practical information, programs, software and tools to help them execute your marketing strategy. You can find more information and booking details here

[3] How Lawyers Can Find Their Inner Rock Star

In episode number 3 we are joined by Trish Murray, and it is nothing short of inspiring. Trish is a stylist, model, TV presenter and key note speaker. Her passion that she shares with us is helping people have presence. Finding their inner rock star and having the confidence to really be themselves and the best possible one.

Personal brand is an area that all lawyers (not just partners) need to consider. Even if you are working for an organisation or in house legal you need to build a strong personal brand that is separate to your workplace. As Trish said – you already have a personal brand whether you like it or not.

We talk about lawyers who may be introverted but need to have a level of ‘swagger’ and presence and how to achieve this.

This is 30 minutes that will change the way you think about your presence and hopefully at the end of it you are walking a bit taller and feeling a bit more confident.

Trish and I spoke about her ability to connect people and in the interview I talked about a book that was all about that. At the time I couldn’t remember the name, but it is NY Times Best Seller – The Tipping Point by Malcolm Gladwell.

Trish does a range of speaking events and workshops in house. If you would like to connect with Trish and book her for an event you can find her here:

Trish Murray website, Facebook, YouTube and Instagram

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I gave a tip on how to grow your engagement on LinkedIn by being more social and sharing, commenting and liking other people’s posts.