Month: June 2018

[2] How A Brisbane Personal Injury Litigation Firm Is Blogging Their Way To Success

Kate Avery is one half of the team at Kare Lawyers, a personal injury litigation firm based in Brisbane. They have only been in business together for 2 years and have seen their profile rise through their use of blogging and social media. In an area of law that has restrictions on marketing, and unable to compete with the marketing budgets of the big personal injury firms they embarked on a journey of connecting with people through shared interests and experiences.

As two working mums their Instagram page and blog is filled with green smoothie recipes, school lunches, fiction book reviews and a few bits about the law. As Kate explained most of their clients are quite fearful of speaking to a lawyer, and until now have often never needed to. It is important in their area of law that they break down these barriers and show a bit of their own personality and personal lives.

Kate shares how she fits in the time to do her blogging and how she finds inspiration for what she covers.

She also gives a great tip on using Facebook groups. The two that she references in the interview are Lawyer Mums Australia and Like Minded Bitches Drinking Wine.

You can find Kate and her blog at Kare Lawyers

You can also follow Kare Lawyers on Instagram, Facebook, Twitter and LinkedIn

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I gave a tip on making sure you have claimed your Google My Business listing. You can do this here

Also – we have marketing consultant masterclasses in August 2018 in Sydney, Melbourne and Brisbane. These are practical courses designed to give your office manager or marketing consultant the technical skills to execute your email, PR, social media and content marketing strategy. You can find more info and book here

[1] How Lawyers Can Benefit From Writing a Book

Welcome to our first episode of the Marketing News for Lawyers Podcast. I am super excited to be bringing this to you and hope that you find it informative and actionable!

In this episode we talk to Susan Pierotti from Creative Text Solutions. While Susan started her career as a classical musician and travelled the world playing the violin she is now an accomplished editor and an author herself!

Susan helps us uncover why lawyers need to write a book, and the competitive advantage that it can give them. She guides us through the steps and stages of writing a book and seeking help from an editor, designer and printer. Susan makes writing a book seem easy and with self publishing cost effective.

In the interview we discussed finding an editor that is registered – here is the IPEd link

You can find Susan’s book on how to write a book – Manuscript to Market here, and you can connect with her onĀ Facebook and LinkedIn.

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We also looked at how to attract the attention of journalists by responding to their call outs for quotes and interviews. In this section we talk about SourceBottle and how to get the most out of using it. You can register a free account with SourceBottle here.